This point about every order carrying menu, price and location details is exactly what makes menu research so tricky in practice. A combo that looks like one item on a board can behave very differently across locations once discounts and limited-time versions are added, so a single sales total hides a lot. The useful question for a smaller restaurant is which few signals to watch first — for example, which items keep selling after a price change, and which ones only move when discounted — rather than trying to track everything at once.
Matt Hanson
This point about every order carrying menu, price and location details is exactly what makes menu research so tricky in practice. A combo that looks like one item on a board can behave very differently across locations once discounts and limited-time versions are added, so a single sales total hides a lot. The useful question for a smaller restaurant is which few signals to watch first — for example, which items keep selling after a price change, and which ones only move when discounted — rather than trying to track everything at once.