Checking 50 homepages of small med spas in one state makes the comparison fair, since they all sell the same few services. A simple tip for any of them is to put the treatment list, the city and the price range in plain text near the top of the page instead of inside images or sliders. Did the sites with the clearest service text also do better on the other checks?
Thanks, that is a good tip, and an easy one for a small team to do.
I didn't score service text on its own in this check, so I can't say whether those sites did better on the rest. It's a good question, and I'll add it as a separate check next time.
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Proof Over Promises.
Checking 50 homepages of small med spas in one state makes the comparison fair, since they all sell the same few services. A simple tip for any of them is to put the treatment list, the city and the price range in plain text near the top of the page instead of inside images or sliders. Did the sites with the clearest service text also do better on the other checks?