Step 3 is the one most owners skip. Seeing that nearly every link points at the homepage while the pages that actually sell get none explains a lot of flat rankings, and it changes what to ask for in outreach. The note that a 100% dofollow profile looks odd is worth repeating too. For Step 5, is there a lost link rate you treat as normal churn before it counts as a problem?
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Proof Over Promises.
Step 3 is the one most owners skip. Seeing that nearly every link points at the homepage while the pages that actually sell get none explains a lot of flat rankings, and it changes what to ask for in outreach. The note that a 100% dofollow profile looks odd is worth repeating too. For Step 5, is there a lost link rate you treat as normal churn before it counts as a problem?