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Kunj Hirapara2d ago · 10 min read

Your analytics tag is slowing your site down

Originally published on kunjdeveloper.com. One Google Analytics tag, pasted into the <head> the way the setup guide says, cost a plain article page 10 Lighthouse points and 424 ms of blocking time on

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Robert BreenOct 27 · 6 min read

Google Analytics 4: Three Channels, One Hour Each, No Idea Which Works. Sort Traffic Acquisition by Engagement Rate

Here's a week I see in a lot of small offices. Someone posts on LinkedIn twice. Someone keeps the Google Business Profile up to date. Someone writes the monthly newsletter. Each of those takes hours,

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Robert BreenOct 26 · 6 min read

Looker Studio: Replace the Monday GA4 Screenshot Email With a One-Page Website Dashboard (Scorecards, Trend, Channels, Date Picker)

In a lot of small offices, the website report is a ritual. Every Monday someone opens Google Analytics 4, takes three or four screenshots, pastes them into an email and sends it before the team meetin

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Subash kafleOct 26 · 10 min read

How to Track Website Traffic in GA4: 5 Reports That Matter

If you want to learn how to track website traffic, Google Analytics 4 (GA4) is one of the most useful free tools to get started. Publishing a website is one thing. Understanding what happens after peo

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Yap Pat YihOct 14 · 10 min read

I made my analytics wait for the page. Here is what it cost

First published on yappatyih.com. TL;DR Deferring Google Tag Manager means the page asks for Google's analytics scripts only after its own content has loaded, when the browser is idle or when the read

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Anshul SandalOct 7 · 8 min read

Stop Finding Out Your Shopify Tracking Broke From a Dashboard: Test It With Playwright

Most teams learn their tracking is broken the same way: someone looks at Google Ads a week later and the conversions column is flat. By then you've paid for days of ad spend with no learning signal. T

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Everther StudioOct 3 · 4 min read

Lighthouse 100, Still No Sales: What Devs Miss

A client's newsletter system ran every issue off one shared template. Edit one, change them all. That's global mutable state, shipped to production as a content system. Disclosure... I run a small stu

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CottonCloudSep 30 · 6 min read

A Google Tag in Your WordPress HTML Does Not Prove GA4 Collection

Finding a Google tag in page source is only the start of an analytics check. You also need to prove that the browser configures the intended tag, sends the intended event, and routes it to the intende

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Ryan ZhangAug 17 · 10 min read

When Google Ads and GA4 Are Linked—but Your Data Still Doesn’t Work Together

Google Ads and GA4 can both be “right” and still disagree. They use different attribution models, conversion windows, and signal rules. A healthy gap is often explainable. An unhealthy gap usually ind

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Syed Muhammad AliAug 1 · 22 min read

Google Tag Manager & GA4 Setup for Next.js 16 (2026 Guide)

You finally got Google Search Console wired up and Google is crawling your site properly. Great — now you have zero idea what any of those visitors actually do once they land. Which pages do they boun

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