"Please change my login email" is the riskiest support ticket you'll get. Don't do it from the reply.Most support email on a small product is boring in a good way. "Where's my invoice?" "Can I switch to annual?" "The export button does nothing on Safari." Then one day you get this: Hi, I lost access23h ago · 7 min readpraneetbrar.hashnode.dev
Don't email every user a daily digest. Make it opt-in and start the list at zero.Today we shipped a daily launch email on Aura++, my launch platform. It sends one email a day with that day's launches and their real upvote counts, plus yesterday's top 3 when somebody actually got v2d ago · 6 min readpraneetbrar.hashnode.dev
"You charged me twice." Find out which of four things happened before you refund.Sooner or later this email shows up: "Hi, you charged me twice this month. Can you fix it?" There are two bad ways to answer it. The first is to refund on sight, because it's one customer and $19 and 2P4d ago · 9 min readpraneetbrar.hashnode.dev
Stop rewriting the launch email that went to spam. Check SPF, DKIM and DMARC first.Launch week, you send the email to your waitlist. A few people reply, most don't, and a friend messages you two days later: "found it in spam btw." The usual reaction is to rewrite the subject line. FOct 23 · 7 min readpraneetbrar.hashnode.dev
Your referrer report can't see word of mouth. Ask "where did you hear about us?" in free text.Open your analytics after a week where signups went up and look at where they came from. If you're like most small products, the biggest row is "Direct" or "(none)". That row is not a channel. It's a Oct 21 · 6 min readpraneetbrar.hashnode.dev
