Krystin Lim

Currently diving into something messy, nonlinear, and completely absorbing. The ambiguity, the iteration, the moments where a direction suddenly becomes obvious. That is the zero-to-one phase. Hard to put into words and harder to walk away from. EnConvert is building the ingestion layer for AI agents; the part that handles how agents read, extract, and process content from the web. Commercial is my lane. How we talk about the product, how we get it in front of the right people, I own everything that sits between the two. Think positioning, outreach, distribution, partnerships. Year one. Building in public. Figuring it out as I go.