The finding that every one of the 523,578 sites had at least one gap is the one that sticks with me — and the 70% with a missing, duplicated, or too-short homepage title is exactly what I see with small businesses. The owner usually thinks the site is 'done' because it loads and looks fine, while the title, sitemap, and answer-engine basics were never checked. Dating each measurement and re-measuring instead of trusting old data is the right call too; a site that was fine six months ago often isn't after a redesign or a platform move. Did the AEO gap surprise you more than the SEO gap, or was the title figure the bigger shock?
Steven Mock
Founder of MockTools
The finding that every one of the 523,578 sites had at least one gap is the one that sticks with me — and the 70% with a missing, duplicated, or too-short homepage title is exactly what I see with small businesses. The owner usually thinks the site is 'done' because it loads and looks fine, while the title, sitemap, and answer-engine basics were never checked. Dating each measurement and re-measuring instead of trusting old data is the right call too; a site that was fine six months ago often isn't after a redesign or a platform move. Did the AEO gap surprise you more than the SEO gap, or was the title figure the bigger shock?