AApogee Watcher23h ago · 7 min readLaunch checklist vs retainer checklist for AI-built websitesA launch checklist answers one question: is this site safe to show a client today? A retainer checklist answers a different one: will we notice when it gets worse next month? Agencies that treat those1Cdevlog.apogeewatcher.com
AApogee Watcher2d ago · 10 min readWe Sold PageSpeed Retainers for Years. Here Is Why We Productised Monitoring Instead of Another Audit PDFApogee Information Systems has sold digital work since 2002. For a long stretch of that history, website speed showed up as a line on a statement of work: a PageSpeed Insights paste after a redesign, devlog.apogeewatcher.com
AApogee Watcher2d ago · 7 min readAI-built sites: the Core Web Vitals regressions that show up after the padlockThe padlock in the address bar means the custom domain is live on HTTPS, but it does not mean Core Web Vitals stay healthy after the next edit. The certificate proves encryption. It says nothing aboutdevlog.apogeewatcher.com
AApogee Watcher4d ago · 6 min readIs PageSpeed Insights Reliable?Short answer: PageSpeed Insights is reliable for the job it was built for. It is unreliable as a once-a-week screenshot that proves “the site is fine.” Most people who ask whether PageSpeed Insights idevlog.apogeewatcher.com
AApogee WatcherOct 23 · 7 min readAsk the agent to fix Core Web Vitals: what that actually checks“Check the Core Web Vitals and fix anything in the red” is a useful sentence before you go live. It is not a monitoring plan. The difference shows up once the custom domain is live and someone keeps cdevlog.apogeewatcher.com
AApogee WatcherOct 21 · 10 min readKey metrics we actually put on a monitoring dashboardA useful monitoring dashboard is not a museum of every chart your stack can emit. It is a short set of tiles that answer three questions after a release: what got worse, on which template or device, a24ASdevlog.apogeewatcher.com
AApogee WatcherOct 16 · 8 min readWhat automated web performance monitoring is (and what it is not)A sprint ticket says “add performance monitoring,” and the pull request that closes it often ships one of two artefacts: a Lighthouse CI gate on preview URLs, or a screenshot from PageSpeed Insights t2Sdevlog.apogeewatcher.com
AApogee WatcherOct 14 · 6 min readWhen should you lazy load images (and when does it hurt LCP)?A theme update or optimisation plugin turns on lazy loading for every image. Bandwidth on long articles looks better in the waterfall, yet PageSpeed Insights still names a deferred hero as Largest Condevlog.apogeewatcher.com
AApogee WatcherOct 12 · 8 min readBrotli compression is on: why is PageSpeed / LCP still slow?The CDN panel shows Brotli enabled and the host checklist ticks compression, yet PageSpeed Insights on the homepage or checkout URL still shows a slow Largest Contentful Paint, or the Performance scordevlog.apogeewatcher.com
AApogee WatcherOct 1 · 8 min readWhy is PageSpeed Insights worse than my local Lighthouse score?You run Lighthouse in Chrome DevTools on a client URL and see Performance 94. You paste the same URL into PageSpeed Insights and the lab Performance score drops to the sixties. The audits look related2devlog.apogeewatcher.com