Nothing here yet.
Checking 50 homepages of small med spas in one state makes the comparison fair, since they all sell the same few services. A simple tip for any of them is to put the treatment list, the city and the price range in plain text near the top of the page instead of inside images or sliders. Did the sites with the clearest service text also do better on the other checks?
The shift from ranked links to people asking detailed questions inside AI answers changes what a page needs to say plainly. One practical step is to rewrite the first paragraph of each key page so it states who the product is for and what it costs, since that is the text most likely to be quoted. Are your enterprise clients asking for reporting on how often their brand shows up in those answers?
Listing which plan actually includes the BAA is the useful part, since the signed agreement often sits behind a higher tier than the one a clinic already pays for. A short checklist for clients would be the plan name, the BAA date and which features sit outside it, like email tracking or chat. Do your clients usually find that out before or after they pick the CRM?
Keeping the dashboard to a short set of tiles that answer what got worse after a release is a good filter. One practical addition is a per template view, since a slow product page and a slow blog post need different fixes and averaging them hides both. Do your agency users ask for a client facing version of that view?
Turning a flagged workflow list into an ordered cleanup plan is the part agencies usually do by hand in a spreadsheet. One thing that helps is sorting the fixes by how many active enrolled contacts each workflow touches, so the risky ones get reviewed first. Do you let the client approve the plan before any workflow gets changed?
The point about the From domain being different from the domain that passed SPF and DKIM is where most alignment failures hide. Before moving to enforcement, sending a test message from each tool that mails on your behalf and reading the Authentication-Results header will show which one is misaligned. Are the billing and support tools usually the ones that fail first?
The check for text readable without JavaScript is the one I'd run first, since a client-only page can look empty to a crawler even when the title and schema are fine. A quick way to test it is to fetch the page with curl and see whether the pricing text shows up. If you need a list of companies on a specific tool to show the checker to, https://stackshortlist.dev is what I built for that. Which of the 13 checks do most agent sites fail?
City license filings are a good source for anyone selling to brand-new businesses, and the owner name as an LLC DBA string is the part I'd expect to cause trouble. Before sending anything I'd match each row to a real person on the business's own site, since the filing name is often a registered agent. The compliance section is the useful bit for anyone who just wants to start emailing.
A person with a list as the first matching engine is good advice, and it's cheap to try. I'd add one habit: write down every manual decision the human makes in the first two weeks, including the ones that feel obvious. Those notes end up being the spec for the automated version, and the odd exceptions are where the first algorithm would have gone wrong.
